Project name:

Meatless Meals. Brand & Packaging Design

Project description:

Meatless meals are a brainchild of Heavensent Gourmet…and they’re super delicious..

I designed, directed and produced all the artwork and directed photography for the project. These products are available in New World stores locally.

Images were shot on a white background for quick and simple migration to packaging. These were styled by myself and the photographer-with the client in attendance.

Hero shot proportions are kept to a square ratio to maximise fit with potential future marketing material such as banners, brochures, website and social requirements.

I chose not to use oil to accentuate the texture of the Kofta, since the product is actually ‘dry’ as soon as it leaves the pan…yes…that old trick!