Project description:
- Brand Narrative
- Brand Strategy
- Key Messaging
- Propositions
- Visual Strategy
- Corporate Identity
- Logo Design
- Icon Design
- Palette, Fonts & Typography
- Reporting Templates
- Signage & Stationery
- Website Design & Architecture
- CD: Web Development
- CD: Photography
- CD: Digital Strategy Liaison
BRIEF & CONCEPT
Imagine Research is a new entity comprising many highly-respected, senior researchers in Auckland, New Zealand.
I delivered an entire brand package which uncovered the real value of their proposition and converted this into tangible brand and marketing assets.
I was fortunate to be working with a smart client who understood the value of brand discovery and had already developed some brand vocabulary in their brief to me.
SOLUTION
Whilst the working brand narrative and propositions were accurate, inspiring and true, Imagine needed a contemporary, timeless VCI, which had parity with their sector and clients.
My optional design was re-imagined and developed to meet the needs of the business today and for tomorrow.
#wheresolutionsareuncovered