- Brand Story
- Logo design
- Digital communications
- Product labels
- Website design & build
- Merchandising caps
- Proposed EDM
- Product in Market.
Bush Beef: Indigenous Brand development and Marketing assets.
Bush Beef is a product of Normanby Station, Cape York. My role as designer and brand custodian was to develop the brand story alongside project leaders to establish a suitable design and brand platform for the product.
Setting a hierarchy and design protocols for the logo, packaging, brand story, website and marketing assets were essential to the success of this brief.
I liaised with Indigenous Traditional Owners, project leaders and created and distributed artwork to suppliers for the grey launch and ongoing online and offline marketing assets.
I am proud of my ongoing design and brand work in the TO environment.