Project name:

BALNGGARRAWARRA: Bush Beef Brand & Product Development

Project description:

  • Brand Story
  • Logo design
  • Digital communications
  • Product labels
  • Brochure
  • Website design & build
  • Banners
  • Flags
  • Merchandising caps
  • Proposed EDM
  • Product in Market.

Bush Beef: Indigenous Brand development and Marketing assets.

Bush Beef is a product of Normanby Station, Cape York. My role as designer and brand custodian was to develop the brand story alongside project leaders to establish a suitable design and brand platform for the product.

Setting a hierarchy and design protocols for the logo, packaging, brand story, website and marketing assets were essential to the success of this brief.

I liaised with Indigenous Traditional Owners, project leaders and created and distributed artwork to suppliers for the grey launch and ongoing online and offline marketing assets.

I am proud of my ongoing design and brand work in the TO environment.