Project description:
The Research Association, New Zealand is a multi-tiered organisation which has exposure at many different levels, from National Government right through to sponsorships of local or national bodies. My brief was to identify the brand foundations and functions to deliver a relevant, contemporary personality and visual identity which could be readily identified and respected on many levels.
Delivery included:
Logo design and global files
Logo versions for multi-tiered membership
Logo application guide
Visual identity
Collateral design
Digital assets