Project name:

JUUNJUWARRA: Brand development

Project description:


  • Logo design
  • Brand story
  • Visual identity
  • Traditional Owners and Elders Liaison
  • Indigenous Artsworker liaison


Mike Winer engaged me to work alongside the Juunjuwarra clan to develop a true and representative logo for their entity.
Juunjuwarra traditional lands include the famous Starcke river catchments and stretch from the highlands to the Great Barrier Reef and beyond. I spent time on-country with Juunjuwarra and gained invaluable insights to social and cultural ambitions and most importantly-THEIR STORIES.

Stories, tradition, culture, custom, respect, ambition and dare I say a bit of magic, inspired the branding you see today.
My approach was to gather stories and traditional lore from the clan spokesperson, to develop a motif which captured the spirit, culture and ambition of the Juunjuwarra. I distilled these into a design, a symbolic representation of the logo, but instead of drafting and developing the brand myself, I decided the markings, design and source artwork should come from within the clan.
I briefed and worked closely with an appointed Juunjuwarra indigenous creative to craft, challenge and compose a brand which literally behaves like no other. Using my basic brand design envelope, the artist presented on-clan imagery which tells the story of Juunjuwarra in every mark and stroke.

Wonderful stuff IMO.